10:05 PM, a spreadsheet, because of course there's a spreadsheet. A man we'll call Franklin, 39, financial analyst, has built three columns — "Single," "Membership," "Delta" — to decide a question he could have answered by counting on one hand. His wife, passing the office door: "Are you modeling the vitamin drips?" Franklin, not looking up: "There are SCENARIOS." There are not scenarios. There is one question, and Franklin's spreadsheet is avoiding it.
The one question
How many sessions did you book in the last 90 days? Not planned — booked. Past behavior is the entire model: memberships are frequency products, and the only input that matters is your real, demonstrated rate. Monthly or more, the math tilts membership immediately. A few times a year, event-driven — the wedding, the rough Sunday, the travel comeback — singles win, full stop. Everything else on the pricing page is arithmetic downstream of that one honest count.
January-you buys the membership. Last-quarter-you tells the truth about whether to.
The arithmetic, out loud
The entry case: a vitamin membership at $279/month for one visit versus $349 for a single All-Inclusive — a $70 saving from the first visit, meaning the break-even isn't a threshold you climb toward; if you were booking monthly anyway, it's crossed at visit one. Tiers deepen from there: the 2-, 4-, and 8-visit plans push per-visit pricing down 20–39% against singles, which is real money at real frequencies — the monthly NAD⁺ regular saves three figures a quarter on tier pricing. The reverse arithmetic is just as clean: at twice-a-year frequency, a membership converts a $698 annual habit into a $3,348 annual subscription. The product isn't good or bad. It's a frequency multiplier, and it multiplies whatever your true frequency is — savings or waste.
The clause that keeps the math honest
One structural check before any membership, anywhere: what happens to unused months? Our plans pause and cancel anytime, which is load-bearing — a membership's value case assumes usage, and any plan hiding breakage revenue behind cancellation friction has quietly become a different product (the gym-membership business model, where the profit is your absence). If the pause clause is missing or painful, that's your answer about the operator, not just the plan.
The math, applied
All-Inclusive $349
Vitamin memberships from $279/month — the break-even starts at one visit.
B-Complex · B12 · Vitamin C · Lipo+ (MIC) · Magnesium · Glutathione · Biotin · Zinc
Franklin's spreadsheet, resolved
Final tally: he'd booked four sessions in ninety days — a fact sitting in his email the whole time — making the 1-visit membership an immediate $70/month saving with room to upgrade. The spreadsheet's closing cell, preserved: "Delta: -$840/yr. Should have counted first. Modeled anyway. No regrets." Count first. The last 90 days already ran your scenario — the pricing page just needs the answer.
This article is for general education and is not medical advice. IV therapy at SurgIV is administered by registered nurses under physician-written protocols, with a health screening before your first visit. Talk to your doctor about what is right for you.
